Digital marketing is an umbrella of advertising methods and strategies to build your brand's presence online for the sole purpose of selling your product or service. Approaching your customers where they are now - on the internet, using search engines, social media, and e-mail - is a gateway for your business to expand and thrive. As a trusted Google Partner, we are certified in Google Ads. As an accredited Microsoft Advertising (formally Bing Ads) agency, our digital marketing team can execute a comprehensive and unique plan for your business. We use various services, including website analysis and consultation, organic SEO, paid search advertising, and social media marketing. Consult with our marketing specialists to learn how to boost your digital presence; our entirely in-house team of graphic designers, copywriters, and website developers works together to ensure you reach your online marketing goals.
Keeping up-to-date with the latest trends in the digital world is an ever-changing occurrence. CPS works with many clients who either have old, out-of-date websites that are not responsive or SEO optimized, hacked with viruses due to missing plug-in updates, or websites that need some TLC to give them a little more oomph. No matter the issue, call for a free consultation and learn how our services can help you.
Have the leads from your website suddenly decreased? Do visitors spend time on your website getting to know more about your products and services, or do they quickly move on to another site? Are users finding your website through relevant search queries? Our digital marketing team scrutinizes analytic data from your website, looking for ways to improve your website and maximize your online presence.
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Since our first creation of a website in 1991, CPS has witnessed internet changes, including the introduction of three popular search engines: Google, Yahoo, and Bing. The importance of website placement was quickly recognized by consumers and business owners alike. In turn, this popularized the practice of search engine optimization (SEO.) CPS continues to monitor changes on the internet closely, including within search engines. We will work to achieve top organic search engine placement for your website when developing a strategic digital marketing plan for you.
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There is a vast difference between digital and print marketing. Effectively conveying your company's digital message is crucial when creating website content and online marketing materials. Our expert, in-house copywriters will create optimized content for businesses that don't have time or expertise to market themselves using digital media adequately.
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User experience design can either make or break the success of your brand or business. For this reason, the CPS professionals take significant consideration of how users experience and interact with your product. We know how computer monitors and mobile devices display differently, enabling us to produce compelling graphics for digital marketing and website design that engages visitors and turns them into new sale leads. Let CPS help showcase your company clearly and efficiently, ensuring your cyber presence gives your brand the authority it deserves.
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Utilizing paid search advertising campaigns like Google Ads, Microsoft Advertising, and other social media outlets is essential in creating an all-inclusive digital marketing plan. At CPS, our marketing team is certified Google partners, Microsoft partners, and we're a Bing accredited business - meaning that we are continually monitored for performance, qualifications, and service. These certifications enable our trained professionals to manage your online advertisements and help you stay ahead of the competition. We focus on increasing targeted traffic to generate qualified leads, which turns into sales for you.
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Grow your business by building relationships and increasing the traffic to your website through social media. With so many channels to choose from (Facebook, LinkedIn, Twitter, Instagram, Pinterest, YouTube, etc.), CPS can help you determine the best platform to utilize. We can assist with setting up accounts and managing them over time, ensuring you stay connected with your customer base, allowing you to focus on your core business.
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Stay connected with your existing and prospective clients in real-time by including email marketing as part of your digital marketing plan. CPS works with you to implement a promotional email strategy that conveys your message while staying in compliance with the Can-Spam act and avoiding SPAM filters.
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