Decemeber 2020 Newsletter SEO 101
SEO, abbreviated for Search Engine Optimization, is the process of using quality keywords and phrases that will maximize your organic digital presence. It is an evolving strategy that requires dedication and patience.
Clear and defined content within a website (and within the code itself) is imperative to enable search engines to easily find and identify content during inquiries. The overall health of a website with optimized code will also increase rankings in search engines and retain viewer attention with easy-to-navigate, quick, and responsive web designs.
The ultimate goal for online businesses is to achieve organic representation on the first SERP (Search Engine Results Page) of Google, Yahoo, Bing, and other major search engines. Since these engines continually change their algorithms used to rank websites, achieving organic representation on the SERP is a bit difficult to obtain.
Thankfully, the professionals at Creative Programs and Systems have been helping small and large companies attain this goal by researching and monitoring any algorithm updates and proactively making the necessary adjustments so clients can stay abreast of changes. CPS’ dedicated team only uses proven, SEO-best-practices to deliver success to our clients, reaching their intended market with stabilized rankings through time.
CPS’ Comprehensive SEO includes:
- Marketing Analysis: identifies the target market and formulates a solid business strategy
- Thorough SEO Audits: using analytical data and our own proven effective applications to find and pinpoint weaknesses while enhancing strengths
- Trustworthy Domain & Website: secured websites that have aged well gain authority in organic rankings
- Unique & Engaging Content: not “fluff,” rather, relevant text information that matters to viewers and search engines.
- Responsive & Fast: optimized code that loads faster and displays well on all devices and browsers
- City Pages: increase your SERP with a highquality and customized webpage that is location-specific
- Social Media: create and maintain social media channels that benefit the client such as Facebook, Instagram, Twitter, Pinterest, etc.
- Reputation Management: online public relations and social monitoring; analysis of brand perception
- Conversion Tracking & Optimization: setup conversion rate tracking on websites to gauge leads and optimize results
- Regular Reporting: quarterly reviews on individual business campaigns and recommended adjustments
- Boost Sales: allow search engines to easily find you by adapting to the latest algorithm trends
Consult with our experts to discuss SEO strategies tailored to your requirements. We customize our services for businesses of any size. Our digital marketing professionals can help you increase sales, boost online presence, and more. Don’t hesitate – contact us today!
Founded in 1994, Creative Programs and Systems provides professional results for all computer needs. We design, create, and code an array of custom software programs and websites; implement internet marketing strategies for enhanced Search Engine Optimization (SEO) results; repair and provide support for computers of both residential and professional nature; build custom systems and servers, and offer secure data backups. Need assistance or want to learn more? Call us at 810-224-5252 or e-mail info@cpsmi.com.