On May 4th, Google started its first day of a several week rollout initiative for its new core algorithm update. There have now been two core updates since 2020, the first one being in January. Both updates have been substantial with significant moves in website search engine placement ranks (SERPs) in nearly all industry verticals. While…
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There are many digital marketing activities that can expand your brand’s presence and increase your visibility online. The most recognizable way to increase your brand’s search authority (non-digitally) is television, radio, billboards, and direct mail. However, these channels tend to be unaffordable for most small businesses. Below is a list of alternative marketing avenues that can create brand…
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COVID-19 has forever changed the U.S. and the world. Even though these current times may seem isolating and somewhat distressing, we can still help our fellow friends and family members. Our state and local community patrons could use our help too. Here are several ways we can all help: For Michigan: The COVID-19 Community Response…
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The coronavirus continues to spread worldwide, causing panic and uncertainty for everyone as we deal with the pandemic. With health and safety remaining a top concern during this time, people continue to stay home and avoid commuting to work and going to stores, restaurants, and other public places. Customers are now secluded to their homes,…
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The ability to work remotely outside of the office has been obtainable for a few decades; however, this technology has become more mainstream in today’s work society. Employers are finding it easier to allow their employees to work remotely as they discover it’s relatively simple to set up remote access with only a computer and…
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With the recent news of the coronavirus, state officials have asked companies to allow their employees to continue their work remotely from home (if possible), to lessen the spread of the highly contagious illness. Many businesses are heavily dependent on technology and the use of computers, so working remotely for many companies can be effective…
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